We all handle rejection differently. For some of us, it appears to slide off us, like water off a duck’s back. For others, rejection can be held onto like the world’s longest grudge. How then do we deal with rejection when it comes to our business relationships?
It’s understandable, you really want to make the sale (or become prime minister) so you get a little carried away with the porky pies. Hey, everyone lies in marketing, right? So what’s one or 20 little lies in the scheme of things?
Could sales and marketing lingo actually be edifying and exciting? These were my thoughts as I drove absentmindedly towards my local KFC.